American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
/ Resideo eCommerce /
Team Leadership, Design Strategy, Design Direction, Client Engagement
I led the team that designed and launched Resideo's first online presence, a complete eCommerce solution for Honeywell Home’s smart home devices. We developed the site’s visual language, user experience, and overall design. I also directed the creative vision for original photography across the entire product line.
Resideo Desktop Solutions Screen
Resideo Desktop Checkout Screen
