American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
Phillips 66 Corporation owns three brands of fuel: Phillips 66, 76, and Conoco.
This visually-driven approach was an uncomfortable departure from the typical "say everything" method they were accustomed to. I created this example of how these ads would differentiate them in the publication's noisy environment by using actual ads found in the magazines.