American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
Leadership is about guiding, empowering, and creating space for others to thrive. The principles that drive my approach have been shaped by years of working with teams and navigating complex design challenges across industries. At the heart of my leadership is a commitment to purpose-driven work, continuous learning, and fostering an environment where every voice matters. These are the principles I bring to every project, team, and partnership — designed to inspire trust, fuel innovation, and deliver meaningful impact.
/ Empower the Team, Elevate the Voice /
I believe every team member has a voice worth hearing. My role is to create an environment where people feel encouraged to speak up, share ideas, and take ownership of their work. When we lift up each team member, we build solutions that resonate across audiences and drive meaningful impact.
/ Design with Purpose, Lead with Vision /
Great design isn't only about aesthetics; it's about solving real problems. I guide my teams with a clear vision, focusing on the "why" behind each project. This ensures we're not only aligned on goals but also pushing each other to deliver value-driven, user-centered products that inspire.
/ Adapt, Experiment, Grow /
The best ideas often emerge through trial and iteration. I encourage a culture of experimentation where it is okay to take risks, learn from failures, and adapt quickly. Staying flexible allows us to refine our strategy and keep our solutions relevant, even in a fast-changing landscape.
/ Bridge the Big Picture and the Details /
Leadership requires both a high-level perspective and an eye for detail. My approach is to connect strategic vision with tactical execution, ensuring we're aligned across every layer. This balance allows the team to stay agile while staying true to our long-term goals.
/ Build Trust, Act with Integrity /
Trust is the foundation of any strong team. I lead by example, making transparency and accountability core to my approach. When we act with integrity and follow through on commitments, we create a culture that drives loyalty, resilience, and pride in our work.