Let’s face it—nobody wants to spend their Saturday afternoon sitting at a dealership to buy a new car. It’s about as fun as a root canal. That’s why Ford built the first real eCommerce experience for an OEM with a national dealer network. Now, customers can buy their new Ford from the comfort of their couch, handling everything from shopping and ordering to financing and checkout—all on their own terms. They can even lock in a trade-in value for their current vehicle. And if they want a test drive or have questions for a salesperson, the dealer is just a click or call away.