Northwest Arkansas is known for its beautiful landscape and is a place where people travel from all over the country to ride the scenic winding roads. An insight about our audience was that they were riding enthusiasts themselves. We sent out acrylic display boxes that housed a die cut image of a Harley Davidson Heritage Softail, product messaging and the business card of their local customer rep. If they were interested in scheduling an appointment with their rep then he would bring a 1:18 scale die cast replica of the motorcycle to live in the display case they were sent. Phones started ringing the first day the boxes hit the streets.