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American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.
American Family Insurance
Product Design, Creative Direction, UX/UI Design, Story Telling
Our challenge was to make the invisible visible. To make American Family customers say, "Wow!" We identified opportunities that created maximum value through the Return on Experience.

Easy access to add products to your private vault
One touch entry to where you can check and purchase inventory as well as track usage
Area where you can join or create a community of other target shooters. Top Shot is designed to track your proficiency as well as create a friendly environment of competition.
Personalized and redeemable coupons based on what products you choose to reveal that are stored in your vault.

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